In its continuous bid to promote savings culture amongst Nigerians, Access Bank Plc has said it will be rewarding customers with N270 million 359 customers in its 14th edition of DiamondXtra promo.
The bank disclosed this over the weekend at the launch of the DiamondXtra season 14, which has run successfully for 14 years.
This year’s promo includes Salary4life, Rent for a year, Business grant, educational support, and Digital marketing training.
The bank also noted that since its inception, it had rewarded customers with over N6 billion to over 24,000 customers and that this year’s draw would create 62 millionaires
Speaking during the launch, Senior Banking Advisor, Retail at Access Bank Plc, Rob Giles, stated that Season 14 promo was designed from a survey conducted on customers to know the changes they needed to see.
While thanking its customers, and regulators for supporting the bank through good and bad times, Giles said that the innovation from Access Bank is a solution that meets customers’ needs.
He also noted that the bank has been bringing the best features that will help the customers each year while adding that Access Bank now has 2.2 million DiamondXtra users since its inception.
Corroborating him, Group Head, Consumer Banking at the bank, Adaeze Umeh, explained that the bank sought to do things differently due to the impact of COVID-19, hence the reason for adding digital marketing classes in which 14,000 customers will be trained.