Yesterday, Meta brought together music, fashion, art, and comedy
content creators to “Flex Naija”, a first-of-its-kind mixed reality event showcasing creativity and
imagination as keys to the Metaverse, the next evolution of the internet.
Guests were invited to step into a multi-sensory experience with zones dedicated to key Metaverse entry
points, including — Meta Spark Augmented Reality (AR), Digital Collectibles (NFTs), and Avatars. Musical
powerhouses Teni, Santi, and Ayra Starr took to the stage with immersive and interactive performances,
aimed at inspiring Nigerian creators to ‘flex’ in the Metaverse and explore new ways to connect with
Last night, Nigeria was the stage and the world its audience.
Ineke Paulsen, Meta’s Director of EMEA Marketing, commented: “The creator community here in
Nigeria, and across Africa is exciting to witness, these creators are pushing boundaries and truly having a
We know that creator communities will help to make the metaverse more inclusive and
inspiring, with technologies providing limitless opportunities.
“Flex Naija” is a celebration of how
communities can push the boundaries of creativity and social connection physically and online.
campaign reinforces Meta’s commitment in supporting African innovators and creators in new ways to
express themselves. We’re excited to continue this journey in showcasing the power of collaboration in
Photos and captions – #FlexNaija