Trust is a very scarce currency in the country today. There are daily stories of scams and scammers to scare even the strongest of hearts. So, people have learnt to be wary.
This must have weighed heavily on Mrs Safinat Umars mind when she got a call, out of the blues, telling her she won the grand prize of the Verve GoodLife Promo.
Mrs. Safinat Umar is a small-scale business owner who lives in Kano with her husband and three children. Her first reaction on receiving the call of her win was that of disbelief; how, what promo?
She knew she had not participated in any promo. Then came what seemed to settle it for her that was too good to be true: Mrs. Umar, the caller informed, was expected to come to Lagos for the presentation ceremony with any member of her family, all-expense paid.
For starters, she did not subscribe to any promo. In fact, she is not one to do such. She would rather make all her money from her business. Thus, she dismissed both the win and the Lagos trip.
What Mrs. Umar did not know was that for the Verve GoodLife promo, Verve cardholders did not need to subscribe to participate in it. All cardholders needed to do was use their cards more frequently and they stood the chance to win from the weekly, monthly, and grand finale prizes.
It was a promo designed to reward loyal Verve cardholders. The promo was meant to help cushion the effect of the difficult economic realities for Verve cardholders.
The Verve GoodLife promo was launched on September 1, 2020. It ran for 14 weeks during which 2,552 Verve cardholders won various prizes in cash and airtime.